Seminar details

Key-Account-Management II
Additional Training

Your Benefit

You would like to re-examine your sales and customer strategies and are looking for future oriented impulses to improve your key accounts management.   To do so often requires that your company create individual solutions and organisational processes to meet the needs of your customer’s structures.   In this seminar, you will learn which instruments and which methods are most important for to the daily issues of key account management.  You will examine the most efficient strategies to deepen, strengthen and expand your customer relationships.

Contents

  • Corporate strategy and Key Account Management
  • Positioning in the Organisation
  • Key Account Analysis of turnover, cost coverage and conditions  
  • Management Information System Development
  • Customer Strategy development and implementation 
  • Active relationship management
  • Competition Observation
  • Competition Differentiation
  • Risk Analysis
  • Strategic conditions and price management
  • Professionally preparing annual reviews
  • Professional Negotiations
  • Post Negotiation Follow Up

Target Group

Key Account Managers and sales staff looking to enhance their customer management know how

 

 

Method

Lecture, discussion, individual and group work
Dates 2012 Venue Trainer  
03.09.2012 - 04.09.2012 Berlin Matthias Zöller Enroll Now
12.12.2012 - 13.12.2012 Frankfurt am Main Matthias Zöller Enroll Now

Information

Seminar number: E12

Price: 1.160,00 € plus VAT

Max. Participants: 10

Seminar Hours: 9 a.m. - 5 p.m.

Seminar language: German

Specifics:
Block Price:
E13 + E14 €1,860.00 plus VAT