Public Relations is a permanent part of most businesses and other organisations. But often you’re not using all your opportunities. PR is much more than issuing press statements now and then. Effective press and media contact has to be strategically planned and implemented with the highest level of professionalism. By doing so, public relations becomes an important instrument in caring for your public image and winning customers. Focusing on the participants’ practical situations, this seminar will give you the skills and abilities you need for good PR work.

• You will receive an overview of the possibilities and techniques of good public relations
• You will learn how quickly and effectively you can optimise the PR work in your organisation
• Participants will receive a variety of practical tips from putting out press releases to successful talks with journalists.

• Why public relations? creation, use and goals
• How do journalists work? From editorial deadlines to ‘bad news’
• The news value effect: what good news can accomplish
• The press release: the rules of effective writing
• Press conferences and more: the opportunities of press work
• PR but different: from open house events and lobbying to image films
• Events as the PR Medium of the future
• Internal communication: employees, the target group most often left behind
• Strategic PR planning: nothing to be left to chance
• Crisis PR: being well prepared for difficult situations

Anyone responsible for PR tasks in the organisation. Managing directors and other leaders, staff from PR and marketing departments.

Seminar number: C27

Price: 1.160,00 € plus VAT

Max. Participants: 10

Seminar Hours: 9 a.m. - 5 p.m.

Seminar language: German

Specifics:
Paketpreis C27 und C28 1.860,00 € zzgl. MwSt.