Seminar details

Writing like a Professional
Short, creative and sales boosting

Your Benefit

Writing is a central communication form. Whether to customers, the public or within your organisation itself. Company brochures, direct mailings, letters or your website: every form needs a meaningful and sale boosting structure that grabs the reader and clearly communicates your message. From the first word to the last. In our seminar, you will learn many practical tips and techniques for writing successfully.

You will learn:

  • To write interesting and promoting texts 
  • To make to write in pictures and make your message a personal one 
  • To grab your reader’s attention from the first word to the last
  • To edit for clarity and effectiveness
  • How to write PR, marketing, online texts, mailings and;
  • Stylish, well composed business letters

Contents

  • Everything you need to know about your reader
  • The effect of writing
  • The basics elements of structuring and designing written texts
  • Creative techniques and overcoming the blank screen before you 
  • Specials:
    • Press releases, customer inquiries, mailings, marketing texts, brochures, business letters
    • Special: Internet

Target Group

Anyone writing texts who can not afford to write badly: in marketing, sales, public relations and in management

Method

This seminar bases itself on short lectures and examples with co-operative practical exercises, scripts and checklists.
Dates 2012 Venue Trainer  
04.06.2012 - 05.06.2012 Berlin Dr. Christian Schmid-Egger Enroll Now
08.11.2012 - 09.11.2012 Dortmund Dr. Christian Schmid-Egger Enroll Now

Information

Seminar number: C28

Price: 1.160,00 € plus VAT

Max. Participants: 10

Seminar Hours: 9 a.m. - 5 p.m.

Seminar language: German

Specifics:
Paketpreis C27 und C28
1.860,00 € zzgl. MwSt.