To reach your market objectives, to make decisions, improve your prognosis, measure your success and react faster, you need transparency in steering your sales activities. It’s this kind of transparency that delivers the analysis and steering tools as well as the methods and key data necessary for modern sales management. In this seminar you will learn how to expand your sales management and successfully implement the various controlling tools.

• Sales controlling – meaning and objective
• Strategic and operative sales controlling
• Analysis and planning of sales activities
• Sales controlling as an early warning system
• Indices and key figures
• Construction of a system of sales indices
• Balanced scorecard
• Customer - and competitor analysis, ABC-analysis  
• Construction and use of customer databases
• The optimum product range
• Analysis of strengths and weaknesses
• Sales efficiency
• Construction of a sound reporting system in sales

Company owners, managing directors, sales managers, qualified staff

Seminar number: E10

Price: 1.160,00 € plus VAT

Max. Participants: 10

Seminar Hours: 9 a.m. - 5 p.m.

Seminar language: German