Seminar details

Innovation Management and Product Development
Planning product ideas professionally – Goal Oriented Product Development

Your Benefit

For innovative and development-oriented businesses today, new products have more and more strategic value.  They are the profit engines of the future. Innovation management and practice-oriented development, together with effective project management are the keys to bringing successful products to your market – and your business.

This training seminar offers you an intensive introduction to Innovation management and practice-oriented development. You will learn how to take advantage of internal and external resources for product invention and how to transform the results into market oriented products. You will explore the tools required for effective innovation and development and learn how to systematically design and improve your innovation in a goal oriented way.

Contents

  • Content and phases of effective Innovation Management
  • The catalyst of innovation and the role of the customer
  • Processing product ideas
  • Evaluating product ideas
  • Using external partners to gain new product ideas
  • Criteria for successful product ideas
  • Market/Customer analysis prior to product development
  • Successful product implementation through development oriented project management
  • Creation of project and development planning
  • Evaluating innovation success
  • The tools of invention and evaluation
  • The use of development oriented tools in project management

Target Group

This training seminar focuses on specialists and managers in the technology and development sector. The course is recommendable to all industries.

Method

• Strategic basic orientation in Innovation Management • “Window of Innovation” • Search Matrix • Morphological Box • Expert discussions • Lead User concept • User analysis • Market Comparison • Project Management
Dates 2012 Venue Trainer  
22.10.2012 - 23.10.2012 Düsseldorf Dr. Josef Murr Enroll Now

Information

Seminar number: B4

Max. Participants: 10

Seminar Hours: 9 a.m. - 5 p.m.

Seminar language: German