In today’s ever tightening markets, with similar prices, quality and design, customer individualised sales skills are more important than ever for success. Top sales people understand the significance of authenticity and ‘entering the world’ of their customer in order to find solutions. That’s why they use the most important tool available in sales – language.
And effective use of language can be learned.

Using the proven psychological language method, LAB-Profile®, you will gain the tools for effective sales communication. It covers the type and contextual language necessity best suited to your customers’’ preferences. You will no longer focus on just ‘what the customer says,’ but ‘How’ the customer says it. You will receive valuable insight into the decision basis of your customer. – a thing they themselves are often unaware of.

For your sales language, what’s important to know is what your customer wants and how to conduct a motivating sales discussion. Decrease returns and frustrations. Increase your pleasure in sales and your success!

• The basics of sales psychology: why your customer buys?
• Leaving unconscious processes open: Customer motivation through recognising language and behaviour patterns  
• Targeted customer approach
• Which motivation pattern is best suited to my product? Typical sales situations will be analysed and optimised
• Modifying your language and sales behaviour to meet your customers’ need
• Sceptical customers
• Targeted use of convincing psychology for decisions and rapport strengthening

Sales people from all industries, telemarketing and customer service staff, sales managers

Seminar number: E8

Price: 1.160,00 € plus VAT

Max. Participants: 10

Seminar Hours: 9 a.m. - 5 p.m.

Seminar language: German